Consuelitas

The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or intelligence.Think back to an advertisement that you can remember, what appeal did it have? chances are it fit into one of the “magic 7” appeals, perhaps even using a mixture of the appeals. Needless to say the successful advertisement is not only the one you remember, but the one you remember in a positive light. Successful marketers are able to create advertisements customers favorably recall in memory… and we all know positive attitudes lead to positive behaviors, such as consumers buying your product! Below is a guide to using the appeals, highlighting both positive and negative consequences associated with using the advertising appeals.

Fear Appeal – The first advertising appeal and perhaps the most effective to date, is the advertising appeal of fear. Fear is an emotion that has existed as long as intelligible life has walked the Earth. Fear advertising concentrates on emotional responses from customers to a perceived threat, typically severity and vulnerability. An example of a fear appeal would be an advertisement for a “web hosting” company focusing on the severity of downtime experienced on the site and the customers vulnerability of losing business due to downtime. The Good – Fear appeals tend to be very persuasive and are great for capturing peoples attention, such as an eye-catching advertisement of an injured car crash victim due to drink diving. The Bad – hard to gauge how much fear to use, too much and you can scare people away from your ads and too little fear and nobody will notice your ad.

Sex Appeal – Another universal aspect of being human, sex has been used for years by marketers to capture attention of the sexes. The use of sex can be subliminal, sexually suggestive, nudity or sensuality, ever notice how most people that appear in ads tend to be attractive? An example of sexual advertising is with the America’s Next Top Model TV series, which has ads showing the girls in sexually suggestive clothes to lure in male viewers to watch episodes. The Good – Sex is proven to cut through clutter, if your advertising in a busy time-slot using sex appeals will help your ad get noticed, this helps increase brand recognition The Bad – Sex appeals can be provocative and may cause negative reactions with different cultures (non-western) and sex appeals are so prevalent nowadays that they no longer carry the WOW-factor they once did.

Humor Appeal – Everyone loves to laugh and most people have negative attitudes towards advertising but positive reactions to humor, a consumer watching a humorous ad laughs, tells people the joke and remembers this greatly helps marketers. There are many memorable TV ads that use humor to promote their brands, the John West Salmon ad where a man fights a bear for salmon effectively leverages the humor appeal The Good – Humor is one of the best methods for cutting through advertising clutter as funny ads are more easily noticed by the increasingly time-scarce consumer, humor gets attention, stays in peoples memories and typically win awards The Bad – it is important that the joke does not overpower the brand or its associated motto, if people remember the joke but not the brand this is not effective. Advertisers must also be culturally aware as what is funny in one culture may be offensive in another.

Music Appeal – Music is something that everyone enjoys, music is something that is both personal and causes people to recall moments that are both good and bad in their life. Music helps capture attentions and link to the consumers emotions. An example of music appeal is soft drink company 7UP using the song ‘sunshine’ by the Partridge family, this helped resonate the message to their target market. The Good – using a well known song can bring back positive nostalgic memories in consumers causing them to have positive attitudes towards your brand, music’s intrusive nature means that people can still be attracted to the ad even if they are avoiding ads in general. The Bad – certain music can cause negative reactions in consumers if they relate to bad memories in the past.

Rationality Appeal – The rationality appeal relies on consumers actively processing the information presented in the ad, this appeal is typically used in print media due to the consumers having more time set aside to read the advertising in this medium. Typically rational appeals focus on the practical, functional or utilitarian needs of consumers. Rational appeals are typically used in advertising drugs or healthy lifestyle products like Vitamins, such as recent ads by pharmaceutical company Swisse which used Australian Cricket captain Ricky Ponting who asserted the individual vitamins to appeal to knowledgeable consumers. The Good – rationality is great for high-involvement products and for B2B advertising The Bad – the rational appeal must be credible as false claims can cause negative brand attitudes.

Scarcity Appeal – Scarcity is based on limitations, typically this is in the form of limited time to purchase or limited supply. Scarcity is often used with fear appeals, to help empower customers by missing out on a potential immediately negative event. Australian advertisers use scarcity appeal in cricket memorabilia advertising, by offering The Good – scarcity is great for encouraging users to take action, and is often effectively used with other promotions like coupons, sweepstakes and contests The Bad – scarcity appeals must be genuine or consumers will harbor negative attitudes towards your brand.

Emotional Appeal – Appealing to the emotions of consumers is an effective technique for capturing attention and fostering attachments for a consumer to your brand, it is generally more effective to concentrate on positive emotions like happiness, joy, trust and love. Typical industries that use emotions in their advertising copy are banks and insurance agencies who often center on optimistic emotions like happiness and joy in an attempt to reconcile commonly held stereotypes of these industries as corporate mega powers. The Good – emotional appeals combine with nearly every appeal very effectively, can be the key to building up brand loyalty amongst customer base The Bad – emotional appeals must match the target market and current PR history of the company, consumers are increasingly aware of advertising messages.

In summary, the seven appeals of advertising are useful to understand when in the beginning stages of creating an advertisement whether it be online or offline, building your advertisement around a given combination of appeals acts as a good starting point. Some tried and tested combination’s of advertising appeals includes the combination of fear and rationality (typically used in anti-smoking advertising), and the use of music and emotion generally are a good basis for any advertisement. In the end the appeals should be taken into consideration with other factors, namely your organizational marketing objectives, media strategy, target market make-up and brand strategy. If for example your organization is a local newspaper that caters to a demographic of 40 and above, and its looking to improve its brand loyalty by expressing its concern and care for the local community, a emotional or rational appeal would be most appropriate in helping you reach your marketing objective of brand loyalty with your target market.

 

How do Filipinos celebrate weddings may sound strange to foreigners, but if they do get a chance to witness a traditional Filipino wedding, they will certainly love the experience. Weddings in the Philippines are never a one-day event. The wedding preparation takes months. And then comes the wedding day itself which in most cases begins from sun-up to sundown.

Filipino weddings are typically solemnized in the church, officiated by a Catholic priest or a pastor, depending on the religion of the couple. Garden weddings have become quite popular these days, too, but usually they are allowed only when it is not going to be a Catholic wedding.. If it is, the couple must have been married in civil rites first for them to obtain permission to get married in a garden or non-church setting.

Catholic wedding ceremonies, regardless of where thuey are celebrated, usually takes more than an hour to finish. The bride arrives in a bridal car, a carriage, or mode of transportation for that matter just minutes before the wedding. Then the church bells ring, signaling the start of the ceremony. The wedding ceremony begins with the processional of the wedding entourage composed of the groom, the parents of the groom, the principal sponsors (some have as many as 20 pairs of principal sponsors!) who will stand as witnesses, secondary sponsors who will light the candles, and put on the veil and cord, the maid or matron of honor, the best man, the bride’s maids and junior bride’s maids, the coin bearer, the ring bearer, the bible bearer, the flower girls, and finally the bride who may or may not be accompanied by her parents. Sometimes, the processional alone can take 20 minutes already!

The mass proper then begins; incorporated therein are the wedding rituals such as the exchange of vows, the exchange of rings, and the giving of the arrhae. A photo shoot after the mass is customary. This can take another 30 minutes to one hour. If you want this portion to be organized, better get the services of a professional photographer who has vast experience taking wedding photographs.

After the wedding, the guests proceed to the reception. It can be in a hotel or in the bride’s residence. Hotel wedding receptions can be very expensive, but they can be less stressful for the couple and their families as they no longer need to stress themselves out any more than they already have. Wedding receptions held in the house are more comfortable and fun, though. All the neighbors get to be invited which make the affair very memorable. They are also less expensive, but can be more tiring.

During the wedding reception, the usual rituals, such as the slicing of the cake, the throwing and catching of bouquet and garter, and the releasing of doves, are observed, with some variations. There is an abundance of food, lots of table-hopping, greeting friends and guests, picture-taking, dancing, singing, and tears of joy.

So how do Filipinos celebrate weddings? Well, Filipino weddings are joyously celebrated, that’s for sure!

 

OE: Original Equipment:  This part is either made by the car manufacture or is made by an automotive part supplier and is branded with the car manufactures logo and/or in the car manufactures box.

OEM Original Equipment Manufacture

OES Original Equipment Supplier

Car manufacturers do not make all their parts that they put on their vehicles during assembly or repair, they contract out to auto part manufactures to make parts for them. For the most part the car manufacturer makes the body, frame and major engine components the rest they ‘farm out’ to OEM/OES manufacturers. The car manufacturer provides the specifications to the OEM/OES manufactures for the parts they need. The OEM/OES manufactures the part to these specs, adds a logo and ships it to the car manufacture.

Bosch, Bilstien, Boge, Beru, Mann, ATE, to name a few, are all OEM or OES suppliers to the car manufacturers. They make parts from spark plugs to exhaust parts. The difference between OE and OEM/OES is mainly the OEM/OES usually don’t have the car manufactures logo, but they are the same exact part. Sometimes the logo is ground off the part by the OEM/OES company so as not to affect there contract with the car manufacture. Same part coming off the same assembly line as the OE part does.

The OEM/OES parts are less expensive because they do not go through the car manufactures part system. Every time an OE part goes through a depot, warehouse, dealer, there is a little more money added to the cost of the part. This is the major reason that OE parts cost more. OEM/OES do not go through this procedure, our buyers get them directly from the manufactures, keeping the prices down.

Aftermarket: aftermarket parts are just that, aftermarket. They are not made by the car manufacturers. They can be made by one of the original equipment manufacturer companies or by a completely different manufacturer. The main difference is they are not made completely to the car manufacture specifications. This is not always bad. One example is Bilstien. They are an OEM/OES supplier, but they offer aftermarket parts also. There HD struts/shocks are original equipment, but their Sport struts/shocks and suspension kits are not made to OE specifications, better but not OE, so it’s now an aftermarket part. Another example is the Stewart EMP BMW water pumps. Stewart EMP is NOT an OEM/OES manufacturer but the pump they make is better and stronger than OE. It is an aftermarket part but a better part altogether.

But still another example of an aftermarket BAD part is a counterfeit part. Counterfeit part manufacturers use backward engineering to get the specifications of the part without paying the car manufacturer. And almost all the time these parts are made with very low quality components. Sometimes these parts are very hard to identify because a lot of emphasis is put on the look and feel of the part and not what it is made from. One way to identify an counterfeit part is its unbelievable low price, the old adage you get what you pay for fits here. The best way to avoid these cheap low quality parts is to purchase your parts from a reliable source, one that offers a warranty and return policy.

Almost all Performance parts are aftermarket parts, again be careful with these parts also. Buy from a reputable supplier or/or manufacturer.

 

It’s all over the magazines, frequently featured on television, and even some newspapers are in on the game. Advice on what to wear and what not to wear. The people we surround ourselves with tend to be all too happy to share their thoughts on our outfits. It’s hard to avoid, because the message is everywhere, and if we don’t follow the trend, we’re told we’ve “let ourselves go”.

But does it really matter? After all, the main purpose of clothing is to keep us warm and safe from the environment that surrounds us. Clothes are meant to be functional. Without fur or feathers to keep us comfortable, we rely on different materials to do the job for us. It certainly is nice when clothes look attractive, but no matter how appealing something is, if it doesn’t feel pleasant against the skin and if it is a pain to wear, why should we subject ourselves to it simply because it’s fashion?

One fashion statement has divided women’s opinions for decades – the high heeled shoe. Some women wear them because it’s generally thought that they make legs look good. Some wear them because they make you look taller. Some actually find them comfortable to wear, whilst others can’t manage to walk more than a few steps in them without twisting an ankle. They can cause foot problems, leg and back pain, all in the name of fashion. Is it worth it?

The answer is not as straightforward as it seems. Generally speaking, the older we get, the less we care about what’s in and what’s out. We’ve decided on what we like to wear and what we feel comfortable in, so when we go on a shopping spree, we’re likely to get more of the same or similar. We may get the occasional “fancy” item for special occasions, but if we like our jeans and trainers, that’s what we will return to on a day to day basis.

Like any industry, fashion is about money. The constant change in trends that makes people change the content of their wardrobes throughout the year is designed to keep us spending our cash. If fashion magazines told us that the latest must-have is, in fact, the same must-have as last year, and the year before that, people would only replace that item if it were damaged or if it didn’t fit anymore. To keep customers on their toes, and to keep people in the industry in work, fashion must keep evolving.

That doesn’t mean that we have to follow along. Not unless we want to. There’s no point in purchasing clothes just because they’re trendy if we cannot afford or long to do so. Yes, pretty clothes can help when we want to attract a partner, but unless that partner is part of the fashion industry or someone who follows the latest trends to the dot, they’re unlikely to care all that much.

My advice is to go for what you like, regardless of what the media tell you to wear. If you want to look good, just about anything will work if it’s suitable for your body type and skintone. If you like to dress to impress, go for it. If you like your high heels, go for it (though I wouldn’t wear them all the time – give your feet the break they deserve). If you like your clothes made for comfort, feel free. Don’t let anyone tell you you’ve let yourself go just because you like your hooded tops. They don’t have to wear them.

Everyone should be free to dress how they like. If you like what you wear, it helps you feel confident, and that’s far more attractive than the latest designer dress.

 

A wedding photographer is not just any photographer who comes along to take some photographs; they should be able to connect in a friendly and confident manner, with the bride, groom, parents, grandparents and any children at the wedding and sometimes, the pet dog as well. The photographer should feel all the emotions and become a part of their day, by that I mean that they should understand the emotions of the people attending the wedding, after all, how else can the wedding photographer capture these emotions on camera, if they don’t feel and understand them.

The romance, excitement and the final realisation of months, maybe even years, of planning for this one day and it’s the wedding photographer’s job to capture these emotions in a realistic yet, beautiful way. The bride and groom will be nervous, the parents hoping everything runs as smoothly as they have planned for and the kids, trying not to look too bored with all the fuss around them. I often capture some great photographs of the kids at weddings. The photographs should reflect the events of the day in such a way that, looking back, when you’re an old married couple, it will seem like the wedding was only yesterday.

All the details need to be photographed, including the church or venue for the ceremony and of course, the reception. As a wedding photographer, I consider it a vital part of my work, to arrive early, get to know the layout of wedding venue, select the best positions and angles for the shots that I want to capture, during the ceremony and strive to produce incredible photos.

Unfortunately, there are still some people who will not allow the religious ceremony to be photographed which is another reason I like to arrive early, to give myself the opportunity to chat with the minister, priest or official who will be conducting the ceremony and if possible, gain a little compromise, in such cases. A good wedding photographer will be aware of all the areas to consider for every occasion. Your wedding will be unique and your wedding photographs should also be unique.

I chose to specialise in wedding photography, initially because I didn’t have a photography studio however, while I run a photography business, I also get so much personal enjoyment from photographing weddings, and I wouldn’t have it any other way.

My approach to wedding photography is very relaxed; I prefer the wedding photojournalism approach, as most top wedding photographers do. My wedding portfolio is full of photographs of relaxed couples enjoying their wedding day and spending time with friends and family not, the photographer. These photographs are far more enjoyable to look at and also help to capture the wedding’s events as they unfold, naturally.

In short, wedding photography is very much a specialised area and wedding photography should always be left to the professional. Weddings can’t be re-photographed in a photography studio. The photographer who chooses to photograph weddings, had better know exactly what he or she is doing and be able to get it right, every time. It’s a huge responsibility and requires a responsible wedding photographer.

It is a new month and last month’s wardrobe is becoming useless and outdated, no problem, you can try out new trends in the market, that goes well with you taste. Apart from the typical stripes we are used to, you can try out something else, add matching skinny scarfs, and your outfit will be fabulous. With the cold weather, the designer has developed collections of clothes that fits the nature. Apart from helping you express yourself and revealing your unique inner personalities, fashion also makes you comfortable, change your life, shows sort of creativity.

Also, it is through fashion that we communicate to people, the mode of dressing we put on tells more about us, the response in style depends on the message associated with your choice of dressing. The information ca either be acceptable or an outcast to the outside world, particularly on those that has personal identity, the celebrities, politicians, preachers, and the young generations. The fashion also is an expression of social, cultural and religious values. Fashion is like art, just like an architecture that gives his development d the shape and the design that he/ she desires, so does to the fashion. It means that clothes are non-verbal forms of communications. Fashion also do have an impact on our perception of an individual, for example when someone puts on a suit, it is more organized and comfortable, and in turn, the suit changes the gestures of that person and the way he speaks. Or when someone puts on jeans and T-shirts the perception is that such person is feeble and liberal.

Fashion is a show of creativity; we judge someone’s creativity depending on the type of choice of clothes he/she puts on more often. But you must be wondering how fashion improves someone’s creativity, but, for instance, when we are putting on the clothes, we consider several factors, one of them is that, does the dress match with the event we are attending? Or we also would want to wear to look like a particular celebrity or a favorite person we know. Thus we can say that if we can be creative in our clothing, then we can also be creative in all aspects of life including school and music. It is a fact that human beings are very excited when they do something new out of their creativity, and they become successful if you wear a cloth that no one has put on before and people appreciate you start being confident on your creativity.

Another fascinating thing about this fashion is that it is important in religions and culture, for example, the Muslims ladies have a unique way where they cover up their faces. That is taken as fashion because the dress is put on for a purpose. Therefore, we can say that if people puts on clothes from their beliefs, it can strengthen the faith, since the fashion reminds them of their religion. And it also shows the children that it is vital to be unique from others.

 

As an “Abundant Life Coach” I get asked about the meaning of “financial abundance” very often. What this means to you can be the difference between living the lifestyle of your dreams, or settling for something less than your dreams. I want you to live the life of your dreams!

Here, then, are 5 Essential Factors of Financial Abundance:

“The Abundant Mindset”

Thousands upon thousands of books, articles, media, programs, and so much more have been produced that discuss the awesome power of our minds, and the influence of our thinking upon our lives. It is difficult to say enough or emphasize enough that truth. As I see it, we are exactly as we think.

In my work, I recommend the adoption of an “Abundant” mindset. This means so much more than finance or money, however, for the purposes of this article, I will discuss abundance only as it applies to the world of money and finance.

A financial abundance mindset means enjoying an abundant amount of money, and yet not allowing greed. Greed does not work (sorry, Gordon Gekko). Of course “financial abundance” will be a relative concept; it will probably mean something different to each person. Greed, however, is fairly obvious; it is almost like knowing (within your mid or heart) the difference between right and wrong.

Further, a financial abundance mindset means having the monetary means or resources to enjoy an abundant lifestyle, yet balancing your financial wealth with philanthropy and generous giving (see point 4). When one’s personal motives are clearly defined and one’s goals are aligned with those motives, then financial abundance becomes clear.

“Specialized Knowledge”

The largest difference between the rich and poor (or the “haves” and “have-nots”) is knowledge. Or, more specifically, the largest difference is a specialized knowledge; meaning that they have the “right” knowledge and also know how to use that knowledge to their advantage. In other words, specialized knowledge is the information or data itself, coupled with the wisdom to know how to use the information or data.

For many, specialized knowledge is an academic education such as medical or law school, while for others this might mean computer programming, aviation repair, or something. Further, many of those with a financial education know how to leverage their own money to make more money. Obviously the point is that specialized knowledge translates to earning ability.

“The Power of Compounding Interest and Investing”

For many people, diligent savings and investment of a consistent percentage of income over considerable lengths of time has lead to financial abundance. I would certainly add that economic factors always play a significant role with regard to risk in investments. Even so, living well within one’s means while investing and saving can very often lead to financial abundance.

“Generous Giving”

Generosity does not necessarily mean giving away or donating money. Mr. Zig Ziglar has said: “If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want.”

This is so very true. It must be an unwritten law of nature that over time, our generosity is paid back several times over. Of course there are exceptions to every rule, and yet employing an attitude of generosity is always a safe bet for a great return. And, if nothing else, it is an illustration of excellence of character.

“What You Love Over Time”

We should seek ways to turn what we love to do into a good living. I am a firm believer that when we do what we love doing, money very often comes as a byproduct, because our focus is not so much on making money as it is on enjoyment and lifestyle. Over time, money tends to take care of itself in large part when we are doing what we enjoy, especially when it helps others.

In conclusion, the very first point – having an abundant mindset – sums up all of the points I have made in this article. When we do what we love to do; when we are generous and seek to help others; when we live within our means and save money; when we always seek a more specialized knowledge…we then have an abundant mindset, and are bound to realize financial abundance.

In case one didn’t know it, the actions taken on a contract are all tied to the “execution” date, also known as the “date of final acceptance” (Texas Association of REALTORS® (TAR) form 1601, pg.7). This means that all addendums or agreements with specified time limits must be met within the time specified on a calendar day basis with day one beginning the day after the executed date.

The most important time frame that the home buyer or home seller should keep in mind is the option period, if one has been negotiated. For simplicity sake, let’s use a hypothetical contract signed by all parties and executed on December 31st with a ten day option period. This means that day one of the option period begins on January 1st and ends at midnight on January 10th. This option period is often used for inspections of a property, insurance quotes, and repair negotiations. Once this hurdle is jumped, appraisal and survey follow to complete the closing process.

When dealing with home owner’s association documents, surveys, and third party financing approvals, the same rule applies. If the addendums specify a certain number of days, one must be sure to comply with the deadlines or be in default – which is never a good thing.

Remember, the clock starts ticking on the date of final acceptance, also known as the execution date or the effective date. Professional REALTORS® should always be aware of time constraints within your contract, and need to remind you of the date as a buyer or seller. If not, be sure to ask your REALTOR® what the time frame is.

 

Integrated Resorts by definition are resorts with mixed development like hotels, restaurants, convention centre, theme park, shopping centre, casino etc. Because of the gaming component – casino, integrated resorts development has stirred a great controversy among the Singaporeans.

The Prime Minister of Singapore, Lee Hsien Long announced the cabinet’s decision to develop 2 integrated resorts in Marina Bay and Sentosa. The Singapore Government stated that the aim of the Integrated Resorts is to boast the country’s tourism industry. There has been very keen competition from the neighboring countries like Malaysia, Thailand and Hong Kong. According to the Government, the Integrated Resorts are expected to create some 35,000 jobs directly and indirectly.

There has been debate among the Singaporeans on the plan to build Integrated Resorts. Religious groups and social workers voiced their disapproval at the negative social impact of gambling.

The Government however, promised to have a proper and strict safeguard to limit the social impact of gambling, among others exorbitant entrance fee and the casinos would not extend credit to local population.

Marina Bay Sands

It is located at the Marina South of Singapore. Currently, there are a few pretigious hotels operating like Ritz Charlton Millenium, Oriental Hotel, Marina Mandarin and Pan Pacific Hotel. It will have a panoramic view of the sea and tranquil environment.

The Government of Singapore called for request for concept in December 2004. It received overwhelming response from the industry. A total of 19 bids were submitted during the request for concept.

In the formal bids later, 4 companies/consortiums submitted their tender including:- (i) MGM Mirage/Capital Land, (ii) Harrah’s Entertainment/ Keppel Land, (iii) Las Vegas Sands and (iv) Genting International/Star Cruises.

Eventually, Las Vegas Sands succeeded in their tender, by committing the highest development investmetn of S$3.85 billion. The concept was designed by Moshe Sofdie consisting of 3 layers shells containing conference halls, 3 hotel towers linked to top floor of a sky garden.

Resorts World at Sentosa

Sentosa which means transquility in Malay is a popular island resort in Singapore. Previously, it was known as Pulau Belakang Mati (Island of Death from Behind). Statistics shows that it has been visited by some 2 million people annually. It has a sheltered beach of more than 2 km in length on the Southern coast, historical Fort Siloso from World War II, two golf courses and 2 5-stars hotels.

The island has an area of 5 square kilometres. 70% of it is covered by secondary rainforest. It is the habitat of monitor lizards, monkeys, peacocks, parrots as well as native flora and fauna.

Since its inception of development in 1972, some S$420 million of private capitals and S$500 million Government fund have been invested to develop the island.

3 consortiums submitted their proposal on 10 October 2006. They are: (i) Kerzner International with Capital Land; (ii) Genting International with Star Cruises Universal Studios and (iii) Eight Wonder with Publishing and Broadcasting Limited, Melco International Development Limited, Isle of Capri Casinos Inc.

The bid were reviewed by a ministerial committee and a tender evaluation committee and results were announced on 8 December 2006. Genting International and Star Cruises won the bid. Genting committed to a development investment of S$3.85 billion.

With these 2 Integrated Resorts completed and in operation by late 2009, Singapore will be placed at a totally better position in tourism industry in the region as compared with its competitors.

 

Some people think that automotive fasteners are only useful in automotive industries because of its name. However, such items are also depended upon by aerospace, petrochemical, waste processing, pharmaceutical and even machine industries. Typically, a fastener is derived from materials most specifically metals like iron, aluminum, brass, nickel and stainless steel.

Automotive fasteners are defined as mechanical components in order to hold two or more structures together. They are classified further as nuts, screw, rivets, studs, pins and tie rods. Each of these classifications has its own distinct characteristics. More facts on some of these types of fasteners are discussed in detail through the succeeding paragraphs.

Automotive nuts

Nuts are examples of fasteners used in order to secure a bolt or screw to a certain surface. Depending on the application where it is to be utilized, the nut is classified. Some examples of nuts are also classified depending on its shape and design. In this regard, subcategories include hex nuts, wing nuts, cap nuts and t-nuts. Lug nuts, plate nuts, jam nuts and self-locking nuts are also popular in a lot of automotive industries.

Automotive bolts

These are generally classified as threaded automotive fasteners with threaded pins or rods. Typically, it is easy to detect a bolt because it contains a head on one of its end. Bolts are offered in the market in different sizes and may only be placed depending on the hole’s size where it is to be used. The most common types of automotive bolts are wheel bolts, U-bolts, mounting plate bolts and hub bolts. Rod bolts, lug bolts and radiator bolts are also included in the list.

Automotive washers

Just by hearing the term washer, one may not be able to comprehend well about why it is classified under the list of auto fasteners. Well, automotive washers are those that have small and flat dishes containing holes on its center and are used to hold a load of automotive bolts. It is often found below the nut or the joint in order to prevent leakage as well as distribute pressure. Common examples of automotive washers are bolt lock, hardened, cylinder head, lug nut and radiator washers.

Other types of fasteners

Aside from the three types elaborated above, there are yet other forms of fasteners offered in the market. Studs, for instance are those that have double-ended features and are fastened at both ends. These fasteners are classified according to where they are used and the material utilized to make up such industrial products. Other automotive fasteners are rivets, screws and tie rods.