Consuelitas

In this article, we aim to provide an educational means to understanding how to save a considerable amount of money when traveling with a family or large group. In the case study below, we’ll show how Ultimate Luxury Rentals vacation homes in Tucson, AZ have saved the vacationers coming to the area time, money, privacy, and a “home away from home” feel.

First off, you may be wondering, what is a luxury home rental? Well, we will get to that later in the article. Let’s start with some of the reasons people are now renting these vacation homes as opposed to

Many vacationers choose to rent a vacation homes for a variety of reasons. Economics is one of the primary reasons. A vacation home can replace 2-4 hotel rooms at a fraction of the cost. Vacationers can eat their meals at home or even cook up their favorite meals on the barbecue. Our average vacation rental customer saves over $2000 in a 1 week stay. Privacy is another major consideration when choosing a vacation rental home over a hotel or resort. Many vacation homes include enclosed back yards with private heated pools and spas. Guest can enjoy their gathering of friends and family without interruption. Amenities are probably the main reason vacationers continue to rent vacation homes year after year. Many vacation rentals offer amenities that are superior to many upscale hotels and resorts. Pillow top mattresses with sateen sheets, plasma TVs, free wireless Internet, pool or game tables, fully stocked gourmet kitchens, private heated pools and spas and some of the most spectacular city and mountain views in town.

In addition to the home itself, the destination you choose has its own attractions and amenities. Continuing with our case study of luxury homes in Tucson, Arizona, here is a little history of the Old Pueblo and some of the history that attracts people to this particular destination.

With its mixed cultural heritage and international population, Tucson’s traditions span centuries of habitation from prehistoric Indian cultures to recent immigrants from all over the world. Today Tucson has become a destination for many visitors particularly those looking to rent a vacation home in Sonoran Desert of Arizona.

True to its Old West beginnings, Tucson’s first inhabitants roamed the area hunting mammoth and bison between 12,500 and 6,000 B.C. Following them were the Cochise , who built pit houses and used stone tools, and the Hohokam, who began farming the valley in 300 A.D.

In 1692, Spanish missionaries arrived in the valley to find the Indian village S-tukson (“black base”). In 1775, the Spanish built an outpost, the Presidio of San Augustin.

By 1804, some 1,000 people lived in the adobe village – mostly Spanish, Mexicans, and Native Americans who made their living raising crops and livestock. After the Mexican Revolution of 1821, Tucson became part of Mexico.

Looking for a southern rail route, the U.S. negotiated the Gadsden Purchase with Mexico in 1854 and Arizona became a U.S. territory. In 1867, Tucson became the territorial capital for the 10-year period, which accelerated civic progress.

In 1885 , The territorial legislature approved $25,000 to build the University of Arizona. The city continued to grow rapidly, reaching 7,000. Around the turn of the century, Tucson began attracting thousands of tuberculosis victims seeking a cure in its dry climate. In 1912, Arizona became the 48th state to enter the union.

Fueled by Industries and tourism, the population of Tucson grew rapidly – at one point welcoming 1,000 newcomers each month. By 2000, the population had reached 800,000.

Vacation rental homes in Tucson, Arizona offer a wide range of choices to visitors from all over the world. Many different neighborhoods comprise the city and offer vacationers a large selection of accommodations and activities.

The Tucson Mountains are located approximately 8 miles west of Interstate 10. The proximity to Interstate 10 makes day trips to Phoenix, Tubac, and Nogales Mexico very convenient. Some of the most desirable luxury vacation rental homes in Tucson Arizona are located in this area. These vacation homes boast some of the best city and mountain views in the state. Most of the luxury vacation rentals are located on acre plus lots with private pools and spa and offer an experience that is one with nature. Vacation rental customers may have the pleasure of seeing many of the desert’s wildlife such as the javalina, coyote, bobcat and a wide variety of birds such as hawk, dove, quail, and the state’s official bird, the road runner . Vacation rental guests will also have a wide variety of attractions such as the Sonoran Desert Museum, Old Tucson Studios, Wildlife Museum, Gates Pass, and the Saguaro National Park West. The west side of town appeals to the business traveler as well. Many of the Ultimate Luxury Rentals vacation rentals are located less than 10 minutes from the Tucson convention center. These homes’ locations put you in the heart of the most beautiful desert in the world, the Sonoran Desert. During the first 2 weeks in February, The TCC is home to the Tucson gem and mineral show the largest gem and mineral show in the world. Parents of University of Arizona students choose west side vacation homes because they are very convenient for visiting their child during the holidays or celebrating a graduation.

The Catalina Foothills is the largest mountain range in the valley and a well sought after area of town for visitors looking to rent a vacation home in Tucson AZ. Several upscale resorts and spas have made the Catalina’s their home. The Catalina foothills area has a wide variety of restaurants as well as upscale shopping at La Encanta and St Phillips Plaza. For those looking for hiking and site seeing, the Catalina area offers the Sabino Canyon Recreational Park. For vacation visitors looking to escape the summer heat (temperatures average 20 degrees lower than the city), you can take a 25 mile drive up to the top of Mt Lemmon. The Tucson vacation rentals located in this area consist of a large selection of luxury vacation rental condominiums and single family vacation homes on ½ acre lots with excellent mountain and city views.

Oro Valley has been one on the most rapidly growing areas in Tucson. Many of the vacation rental homes and condominiums are new construction and offer very upscale accommodations. There are many fine restaurants to choose from as well as some of the best golf resorts in town. The is only disadvantage to renting a vacation home in Oro Valley is the traffic. Traveling to and from Oro Valley at the wrong time of day can be quite a chore. Travel times to other areas of town such as the Tucson mountains and the east side can take up to 45 minutes or longer.

As you can see for this particular destination, there is an entourage of amenities, attractions, scenery, and history. In order to make the most of your trip, it would obviously be to your benefit to have extra funds. Luxury vacation rentals are a win-win option for your trip. Aside from your destination, they are certainly something to look into. Obviously you’ll want to find the best deal with the most credible provider of luxury rentals.

Still curious what is a luxury rental? Ultimate Luxury Rentals is a starting point for you. With over 7 years in the luxury home rental business, they have continued to provide the highest quality of homes and services to customers worldwide. Visit them at Ultimateluxuryrentals.com and get a first hand look at homes in Tucson, AZ, Taos, NM, and Costa Rica!

 

Located between Panama and Nicaragua in Central America, Costa Rica boasts a proud culinary heritage. Many scorn Costa Rica food selections for being high in saturated fats, but in actuality Costa Ricans are far more active than other cultures.

Costa Rican’s, locally called Ticos, never eat excessively. Limiting their portions is one way they stay so healthy. Also, lunch is the most important meal of their day. In fact, like many Latin nations, businesses and schools close down for a couple of hours at lunch so that employees and students can go home and have a leisurely meal with their family. This allows both a strong focus on family life, but also on slowing down a meal. In America, a typical school lunch lasts a mere twenty minutes at most and work breaks are usually an hour tops, so many must eat at their desk or machine. A Costa Rican’s lifestyle is completely different.

Costa Rica food often revolves around rice and beans, such as Gallo Pinto, a dish that translates to “Spotted Rooster”. Gallo Pinto is a dish that includes black beans at a three to two ratio to rice. Also added are onions, garlic, and salt. Meats are eaten sparingly, while beans provide a high content of fiber. Fiber can help counteract the saturated fats. Costa Rica food choices rarely include dairy or cheese.

As Costa Rica has water on both sides with the Pacific to the west and the Caribbean to the east, fresh seafood is always available. Unfortunately, the seafood is also extremely expensive as the country exports the bulk of its seafood. Chicken, pork, and beef are the more popular meats. Costa Rica food supplies use organ meat as well; so expect to find dishes involving stomach, brains, and other organs on the menu. Other staples of Costa Rica food choices include fresh vegetables such as tomatoes and a variety of beans, fruits, including plantains, and rice.

Costa Rica’s capital city, San Jose, is packed with outstanding restaurants and cafes. In San Jose, one can experience bold foods and beverages. Staple beverages such as sugarcane soaked in hot water are second only to the nation’s delicious Costa Rican coffee. Drinks mixing corn meal and milk are also common. Plantains are similar to bananas in appearance, but they cannot be eaten raw. Plantains are pounded flat, battered, and fried tender.

As one travels to other regions, the choices for Costa Rica food also decrease and become more traditional with the beans and rice dishes. Beans and rice dishes are usually served alongside a carrot and cabbage or lettuce and tomato salad. Sometimes Arroz, (fried shrimp or chicken), are found on the table instead of beans and rice. The salads are typically larger than the portion of beans and rice and that helps the Ticos to stay fit.

It is possibly to choose healthy selections of Costa Rica food. Stick to plenty of fresh fruits and vegetables and enjoy the delightful blend of culinary flavors.

Here are the different types, available from garage equipment supply dealers:

In-Ground

This type of vehicle lift is assembled below the garage floor. It consists of one or more pistons, depending on the maximum weight capacity. Lifts with one or two pistons are used for compact, mid-sized and full-sized cars. Lifts with three or more pistons are used for larger vehicles, such as buses and RV’s.

Two Post Surface Mounted

The most common vehicle lift utilized today is called a Two Post Surface Mounted lift. On each column, there are lift arms. These are controlled mechanically, electronically or hydraulically.

Multi-Post Runway Automotive Lift

The most common type is the four-post mounted lift, which is extensively used by oil change, transmission, and muffler service shops. You’ll find this type of auto lift in wheel alignment service stations as well. The car is driven onto the two runways and raised, exposing its underside.

Low/Mid Rise Frame Engaging Lift

This type of vehicle lift engages the vehicle’s frame in lifting. There are two ways this type may operate. One way is scissors-style, moving straight up. Another is parallelogram-style, moving forward or backward, while raising or lowering. This type is commonly used for brake, tire, and wheel services as well as auto body repair.

Drive-On Parallelogram

The Drive-On Parallelogram is a surface-mounted vehicle lift. It has two runways where the wheels of the car should be placed. It has a lifting mechanism that moves the vehicle a short distance forward or backward while raising or lowering. The direction depends on the way the lift is mounted.

Scissor Lifts

The Scissor Lift can either be of a fixed pad type or a roll-on frame/underbody engaging type. It has a lifting mechanism that’s similar to the parallelogram lift. Their main difference is that the scissors lift goes up and down on a straight vertical path.

Movable-Type Wheel Engaging Lift

This type of vehicle lift is used for vehicles that are longer than conventional cars, such as buses and trucks. It consists of several lifting columns in sets of two, four, six, or more. The columns can be moved and connected with the other columns so that their movements are synchronized.

 

There is nothing better than sliding under fresh, crisp white sheets in a lovely hotel room at the end of the evening. Have you wondered how motels keep their towels and sheets refreshing and clean? Resorts can use hundreds of sets of towels and sheets a day. These establishments use a combination of rapid maintenance and delicate treatment to make sure the prolonged life and cleanliness of their linens. Implement these 5 rules utilized by resorts to extend the life of one’s home sheets, towels, and blankets.

One particular way to keep linens fresh and mildew-free is always to hang up the towels after use. Hotels encourage this practice with guests by displaying a sign inside the rest room with the instructions to hang up the towels. When a towel is not hung up to dry after use, mildew can grow around the towels significantly easier, leading to musty odor, even right after laundering. The simple act of hanging a towel may help steer clear of mildew smells inside the towels.

An extremely valuable approach to keep linens fresh is by not under filling or overfilling a washing machine. Filling a washing machine an excessive amount doesn’t allow for adequate mechanical motion to clean the laundry. On the other hand, not filling up a washing machine enough makes it possible for for an excessive amount of mechanical action, triggering the linens to break down quicker. It truly is appropriate to fill a washing machine to approximately 80 percent of the machine’s capacity.

It really is also crucial to wash linens on a warm setting, not too hot and not too cold. Washing sheets and towels in cold water isn’t going to cleanse the linens thoroughly, allowing for some bacteria and dust mites to remain. Nonetheless, because of the frequency of washes, washing those identical linens in hot water can damage the fabric incredibly speedily.

Vinegar can also be a valuable tool for keeping hotel sheets and towels clean. When used in replacement of fabric softener, vinegar removes bacteria and freshens materials. Standard fabric softener coats fabrics with a film, making it tricky to completely clean the linens. Following washing these linens using detergent and vinegar as fabric softener, resort linens will smell clean and will never smell like vinegar whatsoever.

Finally, one crucial component of keeping lodge towels and linen smelling and looking clean is always to cleanse the washers on a regular basis. If mildew grows in a washer, that smell is quickly transferred to the laundered linens, even if they’re clean. By being proactive and cleansing the washers on a regular basis, this mildew smell can be avoided.

Resorts that stick to these 5 techniques for cleaning linens will ensure clean sheets and towels for hotel guests. Guests can right away notice the difference if your sheets or towels have not been laundered appropriately. Additionally, these laundry approaches also help extend the life of motels’ linens, leading to lower expenses for the resort along with the customer.

Weddings are joyous occasions, full of the promise of starting a wonderful new life together. Why not increase your chances for future happiness by including some traditional symbols of good luck in your special day? These are some of the things said to bring good luck for weddings.

The best known “good luck package” is the something old, something new, something borrowed, and something blue (and sometimes also a sixpence in your shoe). Most every bride knows this expression, but did you know the specific ways in which each item is intended to grant you good fortune? The old item represents your ties to your family and the past, and shows that even as you move towards a new life, your family will still be there to love and support you. The new, of course, represents the newlyweds’ new union and life together, and is most often the wedding gown or bridal jewelry.

Something borrowed can be any item that the bride can wear or carry, such as a friend’s veil or a piece of her mother’s bridal jewelry. What many people do not realize is that the borrowed item should ideally come from a happily married woman, the idea being that the bride is borrowing some of her wedding bliss. The color blue has symbolized fidelity and faithfulness since ancient times, making its purpose in the good luck package obvious. It might be even luckier if the groom wore some blue too! Many brides are not familiar with the old English “sixpence in your shoe” part of the good luck package, but quite simply, it represents hope for future wealth. A bride can find at sixpence at a rare coin store (most stock them expressly for this purpose, and they are not expensive) or take her chances with a penny.

Speaking of blue, did you know that a sapphire engagement or wedding ring is also supposed to bring good luck to the marriage? The blue sapphire stands for fidelity and love, just as it does in the “something blue” rhyme. For the same reason, aquamarine rings are supposed to be lucky, but the gem is not nearly as durable as a sapphire, and cracking the stone in your engagement ring seems unlucky indeed! For that reason, brides might wish to consider wearing lucky aquamarine earrings or choosing blue crystal earrings as an alternative.

Brides with Chinese heritage will want to bring some red into their weddings, as it is the good luck color in China. Of course, the double happiness symbol is a natural element to include in a wedding. Meaning “joy and happiness”, the symbol is one of the most powerful good luck charms. Feature it throughout the wedding, on the cake, the invitations, even on the bridal gown. There is no such thing as too much good luck on your wedding day!

Some of the things which are supposed to bring good luck to a wedding are beyond the control of the bride and groom. It is often said that rain on the wedding day is lucky, although that is a type of luck that most brides would be willing to forgo! An old English custom says that finding a spider in the bridal gown is lucky, but again, not too many brides are hoping for that particular lucky omen. Of course, there are those who believe that you make your own luck, by choosing the right partner…but wear something borrowed, just to be safe!

People generally wake up in the morning saying their morning prayer in a rhythmic tone. You teach your child the nursery rhymes in a musical tone. Whether it is the flowing river or the cool breeze or the birds singing, there is music all around. Music is a very essential part of your life. One cannot simply live without music. You can sing on your own, listen to songs or play instruments on your own. Many people have different hobbies among which some people choose to keep music as their hobby. There are latest music players like iPad music players in which you can just plug in your earphones and listen to music. There are a number of instruments which are required for playing music. Playing a musical instrument is also one of the unique hobbies. The only thing you need to play any instrument is patience. You must also practice regularly in order to sharpen your skills.

Developing personality and better skills

• Creativity- When you a play an instrument, it increases your creative factor. There are various types of music. You have got different music for different songs. If you are a song composer, you need to create new music for any kind of new lyrics you write. Then you need to enhance the quality of playing your instrument. Thus it helps in increasing your creativity.

• Personality- Another positive point of music lovers in that it helps in developing a great personality. You gain confidence when you perform in front of a crown in any function.

• Expressing feelings- If you are a songwriter, you can express all your feelings through the lyrics. You can speak your heart out. When you are in a sad mood, you can listen to the sad songs and when you are thinking of romance then you can listen to romantic songs.

• Stress buster- Music is the best medicine if you want to get relief from the tensions of everyday life. When you listen to soft music, it soothes your mind to a great extent and then it removes a lot of stress.

• Pass time- Children can play the instruments and rehearse singing during their pass time. It will make their mood good.

• Profession- You can consider music more than just your hobby. You can consider it as a profession if you excel in this. You can become a playback singer or you can join bands. You have a bright future in the music industry.

 

Every nation across the world has something to offer to tourists. Of late, the increasing influx of business tourists to India well corroborates the fact of India turning into a business hub. All the major cities like Bangalore, New Delhi, Mumbai, Hyderabad, Chennai, Kolkata, etc. act as the nucleus not only for inter state business but also international business.

When we speak of Bangalore, a number of ‘highest number’ credited to the city besides being the IT hub of the country twinkles in the mind of the tourist. And many are not aware about the city’s importance in terms of the numerous records it has maintained. Bangalore has witnessed highest growth in 20 years. You will find here the highest number of software companies in India besides being home to the highest number of pubs in Asia. There are 21 engineering colleges, which is highest in the world in any given city.

The rise of students from across the country and the world in Bangalore is also due to the fact that Bangalore University has 57 engineering colleges affiliated to it, which is highest in the world. So, right from business to education, from leisure to sports, the city acts as a one-stop destination. This is the reason there are countless hotels in Bangalore. You will find these hotels in Bangalore in all categories – business hotels, budget hotels, 5 star hotels, resorts, lodging inns, and the like.

Most of the 5 star hotels in Bangalore are part of hotel chains that have branches all over the country. Those who are registered with such a hotel chain do gain a competitive advantage. They can avail such benefits as redeeming of points, rewards, discounts; frequent stays may even facilitate their free stays. If you are a frequent traveler to Bangalore for business, do get registered in one of the business hotels in Bangalore. Most of these business hotels fall in the categories of 5 star hotels; so the facilities and world class services you will avail will be unmatched and your complete stay will turn out cost-effective as well.

Teaching and learning have taken on a whole new dimension due to the major impact of technology in schools. Teachers now have a medium to communicate effectively with one another and share ideas to better their teaching skills. They now have a pool of endless resources they can utilize to offer students the assistance they need to develop their ability and advance. The computer has improved education in many ways. There is now the reduced use of paper, which plays a role in environmental conservation. This positively supports what teachers are trying to instill in their pupils; it is important to preserve the natural environment and take care of our surroundings. There is no better way to do it than putting a stop to cutting down trees.

Other notable areas of improvements as a result of technology are;

– Information on different subject matter is readily accessible. This is not only beneficial to teachers, but students as well. There is no limit to the knowledge one can attain from the internet. What’s more, the material available is diverse since it’s presented by people from different parts of the world. This opens up a student’s viewpoint and allows for fresh, new ideas to arise.

– There is a lot of software that schools can use to create far more interesting presentations and programs. Students can use the software on projects thus they have a way to express their tasks effectively and in detail.

– Technology has helped do away with distance and time restrictions. Online education has opened numerous possibilities for students and teachers alike. You can now school or teach from anywhere in the world. Many online schools are accredited and registered with the necessary government bodies. This means that every individual interested in acquiring a higher education has the opportunity to do so now. Many people who have jobs also have the chance to pursue further studies without giving up their careers.

– The introduction of schools online has made education more enjoyable and achievable. Because this allows a visual and audio mode of communicating, everyone can share ideas, knowledge, as well as information and make others the better for it.

Through technology, education has been transformed. Learning and teaching has become more interactive. It has also done away with barriers as knowledge can now be shared across borders. Different cultures can now openly appreciate one another as they learn the various ways of life. Technology has undoubtedly improved the scope of education and through this there will be more technological advancements. Thus, technology and education are correlated; they work together to develop each other.

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

 

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!