Consuelitas

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

 

Being a Health and Fitness Professional, it is my job to understand terms and definitions which are commonplace to this industry, as well to keep abreast of evolving trends. Through my experience, I have found that a number of terms deserve a little more clarification than that which they are granted.

Aside from clarifying the definition of Health Related Fitness, this article intends to shed some light on a few of the associated terms, and to show their respective distinctions.

Is it simply all in a name?

The fitness world seems to use the concept Health Related Fitness like a generic fitness principle – interchangeable with others like “Physical Fitness”, “Health and Fitness” or simply “Fitness.”

While all of these terms can be included under the broad term Health and Physical Fitness, they individually refer to different aspects – both generic and specific. Unfortunately, references to these and other fitness-related terms are often vague, while consistency in their intended use is meager at best; there is a kind of “generally accepted” use for them, but individuals often rely on own interpretation, and this can lead to confusion.

With that said, does Health Related Fitness simply infer fitness by means of good health? Not quite. That is why we need to understand a little more behind these words before digesting the definition.

How did the term Health Related Physical Fitness come about?

That is a good question. One could probably ask what is this concept all about – can we not simply use the terms “Fitness” or “Physical Fitness” instead?” Why Health “Related”?

The main reason stems from the fact that most health and fitness terms are used inconsistently and often refer to different concepts or notions. Subsequent to the 1996 report from the US Surgeon General (Physical Activity and Health; a report of the Surgeon General), there was a move to try and address the alarming rise in obesity levels among the general American public. Studies and initiatives required standardization among clinicians, health practitioners and fitness trainers to grapple with the task at hand. Enter “Health Related Physical Fitness”, a working term to address the general state of health among the public.

The definition of Health Related Fitness

According to the American College of Sports Medicine (ACSM), the main authority in this field, ineffective definitions with unclear and subjective wordings, as well as definitions containing terms which themselves require defining, have contributed to confusing the term “Physical Fitness.”

There exists no reliable guide for Health and Fitness Professionals to measure “Physical Fitness”, because the term has been so loosely and inconsistently defined. It is therefore that one should consider the concept of Health Related Fitness. The definition therefore centers on the 5 Components of Physical Fitness which relate to “good health.” These Components are:

  • Cardiorespiratory Fitness
  • Body Composition
  • Flexibility
  • Muscular Strength
  • Muscular Endurance

On the other hand, Skill Related Fitness Components are:

  • Balance
  • Reaction Time
  • Coordination
  • Agility
  • Speed
  • Power

According to the Centers for Disease Control and Prevention (CDC), the definition of Physical Fitness emphasizes the difference between Health Related Physical Fitness and Athletic Ability Physical Fitness. Its point-of-departure is the “health” of the US nation, which is often referred to as the “public health perspective.” In that respect, the 5 Health Related Fitness Components are more important than those related to Athletic Ability (or Skill Related Components).

Although the concept of Health Related Fitness has an integral association with “good health”, the 5 Components are addressed individually by health professionals to allow for their measurement.

Now that we have a deeper understanding of the term, what purpose does it serve?

Continuing from where the definition left off, the objective of measuring the 5 Components is to advise clients about their own particular Health Related Fitness, and to use data obtained from the tests to design appropriate exercise programs which can then be evaluated.

The 5 Components contribute evenly to make up a holistic Health Related Fitness, which is of direct interest to the health of the ordinary citizen, in that the concept is normative. In other words, it is a standard which allows for consistent application.

It is therefore important for those working in the health and fitness industry not to mistake “overall physical fitness” with “Health Related Physical fitness.”

To conclude, let us consider this distinction between Physical Fitness and Health Related Fitness

One needs to bear in mind that regular physical exercise can improve overall Physical Fitness, as well as Health Related Fitness. However, overall fitness is a generic term and is up to subjective interpretation, while Health Related Fitness can be assessed.

The distinction therefore, between these two terms, exists in that Health Related Physical Fitness can be measured according to a set of established comparative norms.

This is where the “rubber hits the road.” The guidelines set out by the ACSM enable health professionals to work with clients to assess and measure their response to exercise and prescribe appropriate exercise programs. A client’s progress can then be monitored and adjusted where necessary in order to obtain the desired fitness goals.

 

Music is passion

Music is energy

Music is joy

Music is creativity

Music is eternal

Music is love

Music is soul

Music is life

Music is one of the greatest creations of human kind in the course of history. It is creativity in a pure and undiluted form and format. Music plays a vital role in our daily life. It is a way of expressing our feelings and emotions. Music is a way to escape life, which gives us relief in pain and helps us to reduce the stress of the daily routine. It helps us to calm down, an even excites us in the moment of joy. Moreover, it enriches the mind and gives us self confidence.

Music surrounds our lives at different moments of lives, whether we hear it on the radio, on television, from our car and home stereos. Different kinds of music are appropriate for different occasions. We come across it in the mellifluous tunes of a classical concert or in the devotional strains of a bhajan, the wedding band, or the reaper in the fields breaking into song to express the joys of life. Even warbling in the bathroom gives us a happy start to the day. Music has a very powerful therapeutic effect on the human psyche. It has always been part of our association with specific emotions, and those emotions themselves have given rise to great music.

The origins of Indian music can be traced back to the chanting of the Sama Veda nearly 4,000 years ago. The primacy of the voice, and the association of musical sound with prayer, were thus established early in the history of Indian music. Today, music is available for us in different forms and the choice for music varies from person to person just as the reading choices vary from one another. There is folk music, classical music, devotional music, instrumental, jazz, rock music, pop music, hindi movie songs and many more.

In the modern world, Music has gained an honourable designation of ‘HEALING WITHOUT MEDICINE’. Doctors feel that music therapy has been helping them in treating many people with problems like dementia, dyslexia depression and trauma.” Many children with learning disability and poor co-ordination have been able to learn, and respond to set pieces of music. Many people with genetic disability have found a new light in the form of music.

Dance critic Ashish Khokar cites an experiment as proof: “Music is produced from sound, and sound affects our sense perception in many ways. Even fish in an aquarium were once made to listen to different kinds of music and it was found that their movements corresponded with the beat of the music. Mind you, fish do not hear, they only felt the vibrations of the sound through water. So you can imagine what a profound effect sound and music might have on the human mind.”

Anand Avinash, founder of the Neuro Linguistic Consciousness workshop who has researched music therapy says,”the mystics and saints from ancient to modern times have shown how music can kindle the higher centers of the mind and enhance quality of life.” Mantras, or chants used in the West, repeated monotonously, help the mind to achieve a sense of balance. A combination of the sounds in Sanskrit mantras produce certain positive vibrations and elevate the mind to a higher lever of consciousness.

We all know that meditation cleanses the system of its negative energies and vibrations. And music is a powerful aid to meditation. In many meditation workshops, music is used to make people more aware of their moods and feelings. People are made to lie down and empty their minds and then listen to the music which is systematically changed so that they can fit through different emotions and state of consciousness.

Many people also believe that any music you respond to positively will work for you, regardless of its content. Thus, even pop music might work wonders for you.

Music affects all of us in some way or the other. It also is the most common interest of many people. People who love music, listen to it while traveling, reading, meditation, walking, some even have soft music while working in their busy routine. It helps them to relax and escape from the stress of our day-to-day lives. It can transport us to another time or place and it is a great feeling of seeing or doing or experiencing something different. People have special music corner for themselves and some people give importance to listening in silence and some people love to read with light music and even some people love listening to music before sleeping. Many people love listening to music in bathroom because they feel it is one of the few rooms in the home where privacy is routinely respected. Some people also love to sing in the bathroom and are called ‘bathroom singers’. Music has now become a part of our life as it serves different purposes for each one of us.

  • It serves as an entertainment tool. For instance, in an occasion or event, music plays a vital role that makes the event to be lively for the people. Similarly, it creates cordial relationship among the people.
  • Moreover, it serves as a tool for corrective measure. Music tell the people on the habit that is uncultured so that such behavior can be for better. Furthermore, it is an agent that is used to educate people. Music can easily convey message to the friends and enemies.
  • It serves as tool for settling dispute between two or more people. It often helps to put an end to disagreements after listening to related meaningful songs. Music is played for the group to show harmony among them.
  • Music also serves as a source of income to human life. It is a profession of particular classes of people like lyricist, playback singers, music directors, musicians, musical instrument players, djs etc.
  • Lastly, music serves as a message or symbol that indicates the occurrence that is going on in a particular place or event. For instance, If bad occurrence happen in a particular place the type of music played their will show the audience or listens what happened in that event. The type of music played will justify to the listeners what actually going on there.

The 5 components of physical fitness are often used in our school systems, health clubs and fitness centers to gauge how good a shape we are truly in. The 5 components that make up total fitness are:

  • Cardiovascular Endurance

 

  • Muscular Strength

 

  • Muscular endurance

 

  • Flexibility

 

  • Body Composition

Total fitness can be defined by how well the body performs in each one of the components of physical fitness as a whole. It is not enough to be able to bench press your body weight. You also need to determine how well you can handle running a mile etc.

A closer look at the individual components:

Cardiovascular endurance is the ability of the heart and lungs to work together to provide the needed oxygen and fuel to the body during sustained workloads. Examples would be jogging, cycling and swimming. The Cooper Run is used most often to test cardiovascular endurance.

Muscular strength is the amount of force a muscle can produce. Examples would be the bench press, leg press or bicep curl. The push up test is most often used to test muscular strength.

Muscular endurance is the ability of the muscles to perform continuous without fatiguing. Examples would be cycling, step machines and elliptical machines. The sit up test is most often used to test muscular endurance.

Flexibility is the ability of each joint to move through the available range of motion for a specific joint. Examples would be stretching individual muscles or the ability to perform certain functional movements such as the lunge. The sit and reach test is most often used to test flexibility.

Body composition is the amount of fat mass compared to lean muscle mass, bone and organs. This can be measured using underwater weighing, Skinfold readings, and bioelectrical impedance. Underwater weighing is considered the “gold standard” for body fat measurement, however because of the size and expense of the equipment needed very few places are set up to do this kind of measurement.

Why the need for physical fitness testing?

As stated earlier the 5 components of physical fitness represent how fit and healthy the body is as a whole. When you have the battery of tests performed you will receive information on the specific areas you made need to work in. A very specific goal oriented fitness program can be developed from the test battery.

If body composition is of (higher fat compared to muscle mass) there are many health related diseases and illnesses you have a higher chance of contracting. It is important to combine healthy eating habits with your exercise program.

If you scored low on the cardiovascular test you would have a higher chance of being at risk for heart related illnesses and would not do well with activities that require longer times to complete. You would participate in things such as long bike rides, swimming and jogging for extended periods of time to correct this component.

The next three tests can have results that are isolated to specific joints and muscles of the body or affect the body as a whole.

If you score low on the flexibility tests, you have a greater chance of decreased performance in daily living activities/sports and a higher risk of injury. You may also experience low back pain. It would be important to included flexibility training into your workout everyday.

If you scored low on the muscular endurance test you fatigue early into the exercise or activities of daily living. Many exercises that require high reps and low weight would be implemented into your training program.

If you scored low on the muscle strength test you do not have enough strength to perform well in sports, resistance training and activities of daily living. Your fitness program would have a progressive strength training component added that would allow you to become stronger with little chance of injury over time.

Fitness testing has its limitations – while it gives you a good idea of where your body is, it does not paint the entire picture. As stated earlier some of the above tests are only testing specific body parts. Other important factors such as balance and agility are not tested. It also requires the ability to perform the tests. It would be dangerous for someone who is in poor condition and does not exercise to participate in fitness testing.

Before deciding to undergo fitness testing, make sure you know why they are being done and determine that it is safe for you to participate.

 

Here Comes the Bride may be played at every wedding you attend, but that’s not the case around the world. Wedding music traditions vary from country to country, and even from one religion to another within the same country.

America

Here Comes the Bride is still a favorite for the bride’s walk down the aisle, but Pachelbel’s Canon in D Major has become a close contender. Songs include hymns, popular music, and classic music…basically whatever the couple desires, as long as the event venue doesn’t prohibit it. In America, weddings may be held anywhere, as long as a minister or justice of the peace conducts the ceremony and proper paperwork is filed with the government.

England

Just like in America, Here Comes the Bride is the song of choice for the bride’s entrance. English weddings are very stepped in custom and tradition, so many brides may choose to employ a harpist. In England, law requires weddings to be held in an approved place-mostly churches. Like Americans, British weddings may have a mix of music, but British ceremonies are usually very traditional and formal.

Australia

Pachelbel’s Canon in D Major is popular here, along with many of the traditional love ballads used at wedding ceremonies in America. One thing that differs in Australia is the signing ceremony, which also can involve music. At the end of the ceremony, the couple signs the wedding certificate while everyone watches. British ceremonies may incorporate musical instruments such as bagpipes and a didgeridoo.

Japan

The traditional Japanese wedding is called a shinzen shiki, a ceremony conducted by a Shinto Priest and a shrine assistant. The bride and groom may either wear a gown and tux or traditional Japanese wedding garb, which includes a kimono and hakama. These traditional weddings use flutes and drums. Summer Candles and Dolphin Ring by Anri are both popular wedding songs. Similar to American and British weddings, Japanese weddings include sappy love songs.

Mexico

While the Mexican wedding ceremony may be serious and traditional, the reception is a full party, with salsa and mariachi music getting everyone on their feet. Mariachi music involves a wide variety of music, including guitars, drums, and even violins. Canon in D Major is also popular for the bride’s processional here.

Ireland

It should be no surprise that bagpipes are popular in Irish weddings. Many couples are choosing to honor their country’s rich tradition, so Celtic music is very popular in Irish weddings. The Irish Wedding Song is often played at receptions and Danny Boy and Irish Eyes Are Smiling are always popular at gatherings in Ireland.

India

White gowns have no place at a Hindu wedding. The bride traditionally wears a beautiful red sari and covers her feet and hands in henna tattoos, known as henna staining in India. Music plays a prominent role in the Hindu wedding ceremony and many popular wedding songs (including Aaj Mere Yaar Ki Shaadi Hai) have been used in Bollywood movies. The wedding ceremony and post-ceremony are very involved and may last a few days, including the bride leaving her groom to join her new family and the wedding party welcoming the bride to her new home.

Conclusion

Music provides the backdrop for all wedding ceremonies. No matter where your wedding is set, the feeling of rich tradition is still the same. From Here Comes the Bride to Aaj Mere Yaar Ki Shaadi Hai, brides all over the world are celebrating their love with music.

If you are one of the legions of people who have acquired, or are about to obtain a new pet snake, then you are also about to have a rewarding experience. Snakes have a lot to teach us. A properly maintained terrarium can be a work of art – many are prominently displayed in homes – so long as the snake keeper keeps some essential information in mind:

· Be sure you give your snake enough heat – that means enough for the snake, not you. A snake is best kept at warmer, summer temperatures of 85 – 100 degrees F, unless being cooled for hibernation. Temperate zone species may tolerate a 30 degree drop in temperature at night, but tropical species rarely do well with such fluctuations.

· Never, ever use your snake to scare somebody! Many people are afraid of snakes, some pathologically so. Using a snake to scare a person is irresponsible of you, may cause injury to another person, and is traumatic for the snake.

· Be sure to feed your snake an adequate diet at appropriate intervals. Snakes under 3 feet in length should generally be fed prey about the size of an adult mouse once or twice a week. Larger snakes take more or larger prey at less frequent intervals. Truly large snakes may eat only once per year, but these are not snakes for novices.

· Do not handle snakes after feeding, or until they have digested their meals. If a snake is handled too soon after eating, it is often likely to regurgitate the meal, and may refuse to feed for many days afterward.

· Snakes must shed their skins, but they do much better if you do not help them. If the snake has been fed and watered well, it will grow, and the old skin is carefully broken by the snake and shed in one piece. If a snake sheds in patches, it may be dehydrated or have a nutritional disorder.

· Do your homework! Buying a snake is not the same as knowing how to care for it properly. It is your responsibility to learn about your snake and any special needs it will have in captivity. For example, unless you carefully teach your snake otherwise, many have specialized diets: garter snakes eat fish and frogs, hognose snakes eat toads, and corn snakes eat small rodents and eggs.

· Get a snake veterinarian lined up now. Snakes have a slower metabolism than us mammals, so they may manifest symptoms long after contracting an illness. Waiting to find a qualified vet until the snake is ill may be too late.

· Clean the snake’s cage as it becomes dirty – don’t merely wait for Saturday morning. Only use appropriate disinfectants for a snake cage. You may use rubbing alcohol, soap, and specialty products available at your pet shop. Do not use chlorine bleaches or industrial cleansers such as Ajax or Comet, because their residues are often toxic to snakes. Lysol is particularly dangerous.

· Always wash your hands well with soap and water after handling your snake or the cage accessories. Snakes, like most animals, may harbor dangerous bacteria such as Salmonella.

· Okay, now go watch your snake and have some fun!

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”.

Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research ‘some companies use “market research” for describing research into markets the size geographical distribution incomes, and so on. However it fails to cover the idea of research into the effects of marketing efforts on markets, for which the term marketing research is the accurate. Elements of marketing research.

1. Market Research. It covers the aspects regarding size and nature of the market including export markets dividing the consumers in terms, of their age, sex, income (market segmentation), economic aspects of marketing etc.

2. Sales Research. This relates to the problem regional variations in sales fixing sales territories, measurement of the effectiveness of salesman, evaluation of sales methods and incentives, etc.

3. Product Research. This relates to the analysis of strengths and or weakness of existing product testing problems relating to diversification, simplification, trading up and trading down (all product line decisions), etc.

4. Packaging Research. In essence, it is a part of product research. But the recent development in packaging and its contribution in the advertising made it to occupy an independent position. This necessitates a separate study concerning the aspects of package to know its impact and response in the market.

5. Advertising Research. It undertakes a study relating to the preparation of advertisement copy (copy research), media to be used (media research) and measurement of advertising effectiveness.

6. Business Economic Research. Problems relating to input output analysis, forecasting, price and profit analysis, and preparation of break -even charts are the main fields of the research.

7. Export Marketing Research. This research is intended to study the export potentials of the product. In such cases any or all kinds of research mentioned above become necessary.

Scrabble is a popular family game for all ages, this article looks at the benefits of scrabble for kids and adults alike.

Scrabble was invented by Alfred Mosher Butts back in nineteen forty-eight, and since then it’s been a favorite game for generations of families. Not only is Scrabble a great educational tool to build word ability and comprehension, but it aids in lateral thinking and vocabulary enhancement.

Scrabble has surpassed several other competing word games in popularity over the years, and has found a new life in online word game such as Words with Friends for entirely new generations of people. With the advent of the internet, a whole range of additional tutorial, tip, and tricks have found their way into common availability. There are several experts who devote their time to producing a scrabble dictionary, word lists or cheat hints to develop players from beginners into advanced gamers who can compete in tournaments and online competitions.

The health benefits for children are numerous, from developing an excellent vocabulary to the ability to critically weigh different strategies. It’s a great skill to teach a child to think beyond the immediate gratification of creating a word now, versus holding your letters in order to play a longer and higher scoring word later. In addition to these benefits, the ability to patiently see a game through to the end is an invaluable asset which will help a child in life in general.

The mental concentration required to puzzle through different word options in Scrabble also puts the brain into a meditative state much like taking a class of yoga or meditating. Taking this time to deliberately relax and engage in some mental exercise is a great way to reduce stress and anxiety. Although this is great for general relaxation in the evening, one recommendation that has been made is that you should not play scrabble too soon before retiring for the night, as it’ll leave your brain in a ‘puzzle’ state for an hour or two and make it more difficult to sleep. Scrabble is a very analytical game which is similar to solving a Sudoku puzzle or playing a pen and paper game such as hangman. Gradually absorbing the rules, and knowing when to consult the Scrabble dictionary builds confidence and vocabulary.

In addition to these benefits, it’s a great social outlet for older people who club together to play Scrabble. A lot of friendships have been forged by people who have met while playing Scrabble, be it in a home for the elderly or a youth group for teenagers. Taking the time to share some competitive play with another person is a wonderful ice breaker, and by carefully looking at the type of words a person makes you can determine their interests and viewpoints on the world. If you get really good you can enter tournaments, and extend your competition beyond just playing each other into the realm of expert play.

If you’re having trouble with your scrabble game, be sure to check online resources which can enhance your abilities with easy to remember word lists, articles and scrabble cheats to help you get a quick advantage over your opponent.

When people decide to leave the comforts of their home and venture to other locations there is usually a reason behind it. Whether the cause to travel was a last minute whimsy or had an actual purpose, it makes one think about all of the reasons why people travel. Reflect on the last time you left your location and ventured to another one. Did it have a purpose behind it? Let’s look and see if your motive to travel matched any of the one’s listed below. These are not listed in any particular order.

1. Romance- There are thousands of people who are involved in long distance relationships. At some point though, they need to see each other. For the sake of love, people will travel for hours to spend as much time as they can with the love of their life.

2. Relaxation- All work and no play is not a good thing. People need to get away from the stress of everyday life, and a nice sunny location with a beach might just be what the doctor ordered.

3. Family/ Friends -Many people have family/friends that are located in different parts of the world. They need to visit with them even if it’s for a short period of time.

4. Religion- There are places in the world that hold religious importance for many people. Religious travel is often related to a purpose such as seeing where the last pope was buried, or traveling to the town where Jesus was born.

5. Death- A relative, friend or acquaintance has passed away and travel is required to attend the funeral which is located out of town.

6. Honeymoon- You’re getting married and are going somewhere special to celebrate. This usually occurs right after the wedding, but there are many occasions where people celebrate a honeymoon years later.

7. Education-You’re getting your education somewhere other than where you live or you are going away on an educational school trip.

8. Celebration- Wedding, Anniversary, Birthday, Birth- There’s always something to celebrate and it doesn’t always happen where you live.

9. Medical/Health- Sometimes the treatment you need isn’t available in the city/town where you live. Often the best medical care is costly and requires travel to receive it.

10. Work- Job requirements might mean a fair bit of travel is involved. Even if the travel is within your own country it still has a purpose attached to it.

Overall, traveling can be a wonderful experience or it can be draining, expensive and just plain torture. Nonetheless if you need to go then embrace it for what it is, and try to make the best of it even if it wasn’t planned.

 

It will typically describe our attitudes, interests and is a big part of our personal identities. In the media the term lifestyle is used a huge number of ways. From health to financial it has a varied meaning throughout many areas of our lives.

In the media the term was actually introduced in the 1950’s and at the time it was used to describe a certain style or art. Since its introduction we now all use the word to determine where we are in society and the lifestyle we choose to follow will ultimately lead us on our own separate and varied paths.

We are all looking for ways to improve our lives and we are constantly given tips and advice on how we may get healthier or how we can improve our fashion or style. With all of the different places offering advice, it can be confusing and conflicting. Some people may turn to magazines or friends and others will look for online information via blogs.

Looking to improve your lifestyle in any form can be a big decision and for a lot of people it will come down to wanting to change they way they look or eat. Choosing a healthier way of life has become a top priority for most people as we all seek out the best place for advice and to teach ourselves the skills we need to achieve our health goals.

Looking online at blogs for fashion advice and tips is often a great starting place, we have the chance to find out about a range of different subjects, often covered by extremely passionate people. For example if you decide you want to get fitter, you will be able to go online and find out about the best exercise plan for you, all of which will eventually help you improve your health and fitness levels.

Fashion is another place we often look to when we want to enhance our lifestyle. Clothes have the innate ability to make us feel special, confident and unique or individual. Many of us do not take the time to think about buying clothes that suit our personalities and finding inspiration and advice from an expert can be a liberating experience.

When you are able to walk down the street and feel confident and happy in what you are wearing, it can have a hugely positive effect and essentially has the power to enhance your lifestyle. Confidence will allow you to make other decisions in your life that may have seemed unachievable before. Even something as simple as treating yourself to that new jumper can make you feel better and happier within yourself.

The expression ‘fashion is passion’ is very true for so many people and we are all spoilt for choice in finding clothes and shoes we want to wear. Fashion has the power to connect friends, join communities together and make us all feel happier and comfortable about who we are and how we express ourselves.

Fashion really does have the power to improve your lifestyle and finding someone or a place you can look to for advice and tips is now easier than ever. Searching online for that one person you can relate to and want to learn from is an exciting part of learning about your identity.