If you’ve been involved with online marketing for any length of time, you’re probably at least relatively familiar with the terms “article marketing” and “bum marketing.” If you’re not, don’t fret. This article will explain these two things for you. They’re actually really simple concepts to grasp, so it won’t take long for you to learn them. Then, we will discuss their current effectiveness (or lack thereof) as an internet marketer’s business model.

What Is Article Marketing?

Quite simply, article marketing is the process of writing simple articles and submitting them to websites known as “article directories.” Such directories include sites like EzineArticles, ArticlesBase, and GoArticles. At the end of each article you submit, you are able to include links back to your website (or landing page), where you make your offer.

What Is Bum Marketing?

“Bum Marketing” is a term that was coined a few years back by a top internet marketer named Travis Sago. It is essentially the same as article marketing, but incorporates the use of all types of free social media sites, commonly known as “web 2.0 properties.” In addition to the article directories, bum marketers will be submitting their articles to sites such as Blogger.com, WordPress.com, and the “big daddy” of the bum marketing world, Squidoo.

How Effective Are These Business Models?

The truth is, both bum marketing and straight article directory marketing were once incredibly powerful business models. All sorts of folks were making healthy online incomes using one or both of these methods. Unfortunately, if you fast-forward to a few Google updates later, the story changes dramatically.

You see, the name of the game in the world of free online marketing is to get your content ranked high in the organic results of the search engines, especially Google. And articles submitted to article directories and web 2.0 sites used to consistently rank on the first page of the engines, sending droves of free traffic to these articles, which would in turn send lots of great targeted leads to the marketer’s offer pages.

Sadly, this is no longer the case.

Today, self-hosted websites get the lion’s share of search engine love. This is not to say that article marketing and bum marketing techniques don’t still have their place. They most assuredly do. But their primary role has shifted dramatically.

Instead of using these particular strategies to send direct traffic to your money sites, it is now far more advisable to use both the article directories and web 2.0 sites to gain valuable, in-content, anchor text backlinks pointing to your self-hosted web pages in an effort to get these pages themselves ranking in Google and other search engines.

 

The 21st century has been the age of so many technological breakthroughs and advances, technologies aimed for one purpose and that is to make the lives of people better by helping them become more efficient in their work. One such technological breakthrough is computer technology.

Computer technology has grown in great proportions starting from a computer with a size that of a room to a small well-designed palm top computer. Computers nowadays have become an indispensable part of the lives of people, especially at work, at companies, businesses, schools, offices and even in homes.

It has made the world smaller, but has it made our world better? It would then lead us to ask whether computer technology is good or bad. Now let us try to look at first some of the bad effects. With the advent of computers and with the internet it has become easy to access pornographic sites, children are more exposed to explicit content; some students would lose focus on their studies as they play computer games. The number of obesity cases has increased and it has been attributed to too much computer activity that led to less physical activity among a number of people.

On the other side of the coin, computers have opened a whole new world of possibilities. It is now easier to gain information on world events; you can even find a job in the internet; you can spread advocacies to a vast number of people all over the world; and most importantly it is now easier to be connected with one another even if you are on the other side of the globe.

Computer technology, just like any other material on earth has been created with a common good in mind. Just like a knife, it has been made to cut and slice food to speed up cooking time for people but it can also be used to kill people, and you cannot ban the use of knives in order to stop killing. And so you can’t blame computers for the problems it may have caused for it is the people who use them who caused the problem. It has disadvantages and advantages that must be taken into consideration.

But the problem is not computer technology itself; the problem resides on the people who use it. Computer technology is generally good for it can bring in a lot of good if it is used properly, but can do great harm if used unwisely.

People have choices on how they make use of earth’s resources, and that choice will determine how certain materials will affect people, be it good or bad.

 

There are many misconceptions about fashion stylist jobs such as these jobs are easy to get, one can lead a comfortable life after getting these jobs and one doesn’t have to work very hard to get ahead in this field. While these jobs are comfortable and offer flexible working hours, in order to get ahead in this industry, aspiring personal stylists should know a few things and listed below are 4 important must know facts about fashion stylist jobs.

#1 – Fashion Stylist Jobs are About Glamour but Also about Hard Work – Most aspiring stylists believe that becoming a one is easy and can be done by anyone. Although, this is partially true, in order to become a successful stylist, students have to work hard while they are studying to become stylists. In addition, for the first few years aspiring stylists may have to spend a lot of time and energy researching about the latest fashion trends so that they can help their clients get the desired look.

#2 – It’s All about Research – An important part of being a fashion stylist is researching the latest trends and colour schemes. Although students are taught various important things about fashion while they are training for fashion stylist jobs, it is important for aspiring stylists to remember that after they get a job or while they are on internship with a company, they will have to spend many hours a day studying about colour patterns and matching colours to skin tones, hair tones and body structures.

#3 – Fashion Stylist Jobs Involve Being Creative – Most people believe that there are hard and fast rules set for stylists however, the truth is that fashion stylists can experiment and be creative as long as they know what they are doing. An integral part of the job involves using one’s imagination and creativity to make clients look good. If you have a good imagination and can vision ideas then you may be ideal for this job.

#4 – The Sky is the Limit for Those Who Try – There is a lot of scope in the fashion industry and aspiring stylists who are looking for fashion stylist jobs can get success shortly after joining a job provided they are ready to follow the rules of this industry. Hard work and flexibility are two important rules of this industry and stylists who are ready to go the extra mile can easily accomplish their goals. Remember, to become a stylist the first thing that needs to be done is to get accredited from an institute that can help you achieve your goals.

 

Who doesn’t like to splurge when they are on vacation? Why would anybody prefer to fit their enjoyment within a budget? Everybody wants to make the most of their vacations, and watching your budget while vacationing does not make for much fun. Just because you are on a budget doesn’t mean you can’t have a little luxury in your life. For many vacationers, the uncertainty of how much a vacation will end up costing leaves them apprehensive about traveling. There are over four hundred all inclusive hotels and resorts spread around the Caribbean which are expressly designed for people who want to be pampered and to enjoy world-class food, drinks, and activities without having to worry about busting their budgets. All inclusive vacations give vacationers the option of making the most of the money they have available – and their popularity, with guests returning year after year, attest to the fact that all inclusive is an ideal choice for most vacationers. You pay one upfront price at the beginning of your vacation; and after that you can forget about money and just enjoy yourself.

There are different types of all inclusive vacation resorts which cater to different types of vacationers. Some are designed for families; others for couples, singles, and even gay people; and each resort has special activities, programs, entertainment, and events which cater to its particular clientele. There are even hedonistic all inclusive beach resorts which offer nude beaches, swimming pools and hot tubs; and even nude marriage ceremonies! Just as there are many different types of all inclusive resorts, the services and activities offered differ from one resort to another. Some all inclusive packages include only the airfare and lodging, whereas others include meals, drinks, entertainment, tours, and transfers. There are other packages which include all meals, drinks, and activities, but not airfare. It is usually cheaper to pick an all inclusive vacation package which includes the airfare instead of spending for airfare separately (unless you have frequent flier miles to use up).

The chief criticism of all inclusive vacations is that most guests never leave the resort since everything is provided right there, for free; so people don’t really interact much with the local people and culture. Of course, all inclusive vacations are not for everyone. If you are the type who likes to get away and poke around on your own – and you are not overly worried about how much money you are spending – then all inclusive isn’t for you. However, most all inclusive resorts offer tours to cultural and scenic attractions in the area, and many devotees of all inclusive take advantage of these opportunities to use their hotels as a base from which to explore the surrounding area, and then return at night to relax in the lap of luxury once more. Since so many people’s travel budgets have been slashed in the past few years, all inclusive vacations are more popular than ever before; all inclusive vacations are the perfect solution for people who want to enjoy themselves to the max within a strict budget.

 

One of the main purposes of travel is to gain experiences that allow us to grow and develop as individuals and it is important that people travel the way that bests suits them at a particular time. For example, I like to go on adventure holidays and this invariably includes a small group and expert guide, and I frequently participate in writing retreats around the world with like-minded people. However for me, the real joy of travelling has always been to take off on my own and just ‘see’ what comes along the way. Of course this can sometimes be fraught with frustrations, difficulties and even dangers.

Advantages of travelling alone

  • Freedom
    Most people who travel alone generally cite freedom as the great motivating factor: freedom to please themselves, go where and when they want, change their plans on a whim when they hear about something that is a ‘must’ to see, and to accept spontaneous invitations by locals.
  • No compromises
    This is associated with the previous point. Even if travelling with one other person, be it friend, colleague, lover or spouse, there will always be some compromises required. Not everyone has the same interests or the same energy levels, some people need to be emotionally supported all the time, others are apathetic, some have different attitudes to time. With solo travel, there is no peer pressure over finances, the unspoken need to divide up restaurant bills equally, or guilt trips when you want to go off on your own for a while.
  • Meeting people
    Travelling solo does not mean that you will always be alone. In fact, it allows you to meet more people because other tourists and locals find an individual traveller more approachable than those in a tightly-knit group. Also, people in groups have very little need to reach out to others for communication. I have met more people, had more interesting conversations and invitations and made more long-term friends while eating alone in foreign restaurants or sitting alone at bars. But then I am gregarious. Travelling alone allows you to choose the people you wish to spend time with rather than having to face the day-after-day annoyances of the inevitable clowns and whingers found in any large group.
  • Discoveries
    There is a real sense of discovery involved in travelling on your own, and that includes self-discovery. You don’t have to rely on an often ill-informed guide to lead you around on a leash, and there’s the surprise and thrill when you find something you weren’t expecting, like the time I became lost and ended up in a small Bavarian village with a monastery that contained a library with tens of thousands of Medieval manuscripts. Travelling alone allows you to discover more about yourself as you overcome simple challenges such as missing a bus or boat and realizing there is no other for a day or a week. Then there is the sense of achievement when solving much more challenging problems like finding yourself lost in a strange town at midnight or running out of money on a holiday weekend with no ATM in sight and the banks closed.

Disadvantages of travelling alone

  • The single supplement
    For those who like to stay in decent hotels, there is the unfair single supplement that can add thousands to the cost of your trip.
  • Lack of help
    There is no one to watch your luggage while you go to the restrooms at airports or train stations, no one to help with persistent touts, no one to be there for you if you get sick or if you are being stalked or harassed by a determined male in the street.
  • Photos
    There are times when I would like to have had more taken of myself in certain places, but there again, there are always people willing to snap one or two for you.

I know there will be times in the future when I will travel as part of a group out of choice because I want to visit areas where it is just not possible or sensible for a woman alone, or because I wish to be with family or like-minded people. However, due to my particular personality traits, my preference is to travel alone. I guess it really doesn’t matter how people travel, but that they travel.

 

Are you an animal lover? Do you communicate with your pet? If you have long time experience of keeping pets then you probably understand their language. We do possess the skills that help us to interact with the animals. This is the reason why we human beings are much different from the other animals. To communicate with animals you can take the help of these tips.

• Start with your own pet- Your pet parrot can give you a good start. The best reason is that you already have a good connection with it and will understand better. Observe the pet keenly about how it behaves. This will give you a good idea about their behavior.

• Wait for their response- Let the pet respond when you say them anything. The response is important so wait for their response and do not continue to talk with them. While they reply their behavior can be analyzed in a better way. Give them the time to understand and apprehend. Of course, you do not expect to talk back. They will respond you in their own way. It can be a word, a whistle or even a gesture.

• Give proper responses- Always reply to your pets call like you do when your friends call you. If you do not pay attention to them they will become inattentive to you. If you are ignoring it this will be the biggest mistake you are making. If you feel that the pet is not responding enough then you have to take them to a pet psychic to restore their ability to speak again.

• Communicate with other animals- The moment you are able to connect with your pet you should give them more time. Always treat them well and with care. Whenever you are alone sit with the pet and take to them. You will enjoy very much when they are around you. At this point of time, you are also prepared to communicate with other kinds of animal.

To conclude it can be said that the more you talk with your pet and observe their response the more you will be learning about them. In this way, you can learn to communicate with other animals. To learn more you can take help from the net where you will find a lot of information about pet psychics, animal talk, and animal communication if you are interested in the subject.

 

The balance sheet, also called the statement of financial position, contains three items: assets, liabilities, and stockholders’ equity. It is dated at the moment in time when the accounting period ends. The accounting equation that is a big part of the financial statements is: assets equal liabilities plus stockholders’ equity. When working with a balance sheet: the total assets must equal the total liabilities and equity.

The first part of the balance sheet is assets. There are two main categories of assets: currents and long-term assets. Current assets are expected to be converted to cash in the next twelve months or one business operating cycle (if longer than a year). Cash is the most liquidated asset. Short-term investments are stocks and bonds that a company intends to sell within the next year. Accounts receivable are the amounts the company expects to collect from customers. Notes receivable are amounts that the company expects to collect from a customer who signed a promissory note. A company also includes inventory, which is a current asset, into the balance sheet. Prepaid expenses are also a part of the asset side of the balance sheet because the company will benefit from them in the future.

Long-term assets include plant, property, and equipment, intangibles, and investments. Plant, property, and equipment (PPE) include land, buildings, computers, store fixtures, etc. Accumulated depreciation is also included on the balance in the long-term assets area. It is the amount of depreciation from PPE at the end of the year. It is subtracted from the cost of PPE to determine its book value. Intangibles are assets with no physical form such as patents. Investments are long-term assets because the company does not expect to sell them within the next year.

The second part of the balance sheet is liabilities. Liabilities are also split into two categories: current and long-term liabilities. Current liabilities are debts paid within one year or one operating cycle. Accounts payable is the company promises to pay a debt arising from a credit purchase. Income taxes payable are tax debts owed to the government. Short-term borrowings are notes payable that the company has promised to pay back within one year. Salaries and wages payable are amounts owed to employees. Long-Term liabilities are payable after one year.

The last part of the balance sheet is stockholders’ equity. The Stockholders’ equity is assets minus liabilities. There are two parts to stockholders’ equity: paid-in capital and retained earnings. Paid-in capital is the amount the stockholders have invested in that company. The basic part of paid-in capital is common stock where a company issues stock to the stockholders as evidence of their ownership. Retained earnings are the amount earned by income-producing activities.

I hope this helped explain the parts of the balance sheet.

The 1990s witnessed one of the most rapid rates of technological innovation in the 20th Century. A movement which spurred an increase in the availability of mass media and helped usher in an era where music was shaped by emerging technologies, transforming not only the songs of the 90s, but changing the world of music for the decades ahead.

At the epicenter of the new wave of technological innovations in the 90s was the digital revolution. Bulky, single-purpose mobile phones were replaced with smaller devices loaded with lots of embedded functionality. The internet grew exponentially from anonymity to become a digital communication and information super highway adopted by 50% of Western Countries. Helping to increase the dominance of the internet was Intel’s creation of the Pentium chip. For their part, computer hardware manufacturers added staples to their personal computer offerings such as CD burners and CD Rom drives.

With the onslaught of new technology came a transformation of the songs of the 90s. The 1990s heralded the dawn of the boy band, teen pop sensations, commercial and sampled hip-hop music tracks. Even armchair musicians would be given a chance to make more significant musical contributions with the glut in musical technology as it became possible for a wider number of musicians to produce electronic music. What started out sounding like dance music was gradually less targeted towards the dance-floor audience and more towards home listeners. This genre later became known as “Electronica”, or in its slower manifestations, “Chill-out” or “Ambient music”.

In late spring 1998, the first Mp3 player was released, alongside the 32 and 64MB Mp3 players. By the mid 2000’s the Mp3 format would overtake the CD player in popularity. Early adopters of the technology – mostly younger music audiences would be given the opportunity to endorse their preferred music tastes — the pop songs of the 90s, catapulting pop stars into the spot-light. Not surprisingly, between 1997 and 1999, American teen pop stars and groups were all the rage, with some of the more popular acts being the Backstreet Boys, NSYNC, 98 Degrees, Christina Aguilera and Britney Spears. This scene targeted the younger members of Generation Y.

Today, technology continues to play a vital role in deciding which music we allow into our personal space. The internet and new media have built on top of the foundations laid down in the 1990s bringing better access to talent that might have gone undiscovered in the past. Songs of the 90s evoke a sense of nostalgia of perhaps the decade in which the dominant music genres of today were still in their infancy.

It is always interesting to study the history of weddings of different cultures. One can find that some of the old traditions have been carried forward to the current weddings.

In Italy, to this day marriages are not performed during Lent and Advent in May or August. Sunday was declared the best day for the marriage and June was (and is) considered the ideal month to marry. This is based on the Roman goddess Junio, representing safety of home, marriage, and childbirth.

In some families the marriages were arranged by the families of the bride and groom. A male relative of the groom would visit with the father of the intended bride and ask for her hand in marriage. Sometimes a matchmaker was used to carry a message to the intended bride’s family. Once an agreement between the families was reached, the couple was declared engaged. The prospective bride was expected to immediately start gathering clothing (even for her future husband), furniture, and other items for the home. This became known as the bride’s ‘trousseau’. If the engagement ring contained gold it was not to be worn until she received the gold wedding band as it was seen as bad luck to wear gold without being married.

In olden times a great deal of the Italian wedding traditions consisted of warding off evil spirits. The groom would be sure to have something iron on his person to ward off the evil eye. The wedding veil was for the purpose of warding off evil spirits they may try to attack the bride and tearing the veil after the ceremony was considered good luck. The bride was not to have a complete bridal gown until the wedding day. It was to remain incomplete until she walked down the church aisle. Presumably a final stitch was made somewhere on the dress at the entrance of the church. The groom would wait at the front of the church and present the bride with a bouquet of flowers and herbs, to ward off the evil spirits.

At other times the groom would pick the bride up and walk her to the church. In this case a log and a saw would be placed in their path and they had to saw it into two pieces to show their union. If the bride walked to the church, without the groom, the local people often put things in her path such as a broom, beggar, crying baby. How she handled these items showed if she would be a good wife, mother, would be kind, etc.

In the ceremony the groom stood to the right of the bride, thus freeing his sword hand, just in case someone tried to steal his bride. Ten witnesses were required to make the ceremony official; hence the need for a large bridal party. They were dressed like the bride and groom to confuse the jealous spirits. The bride carried (and still does in most weddings) a silk or satin purse for guests to deposit their money gifts in as a way to help with the expenses. Another way money was raised was by the best man cutting the groom’s tie into pieces and selling them to guests at the wedding.

Following the ceremony the bride and groom were pelted with almonds (in mesh bags), three for children and five to seven to promote fertility. In ancient times a loaf of bread was broken over the bride’s head to represent fertility. At the end of the wedding the bride and groom broke a vase or glass into pieces with the number of shards representing how many years they would be married. Mothers-in-law sat at a table and kept a record of the repayment of favors or money which needed to be witnessed (this is still done in some of today’s ceremonies)

Most of the ceremonies started with mass in the early morning, followed by music and dancing throughout the night. Food was, and is, a large part of the wedding. Thirteen or more courses were ordinarily served (a large meal is still served at today’s weddings); this represented the union of the couple and their families.

It’s amazing how many wedding traditions still remain even though they may have evolved somewhat to reflect today’s society. Incorporating traditions based on heritage is often a good way to honor the old while celebrating the new.

Corporate Financial Reporting is part of corporate reporting that consists of financial statements and accompanying notes that are prepared in conformity with Generally Accepted Accounting Principles (GAAP). The financial statements are summaries of business transactions during the financial year of the corporation. The business world has many forms of organizations ranging from the for profit sole proprietorship, partnership and incorporated businesses with limited liability to the not for profit organizations whose existence is not mainly driven by financial gain.

Regulations that govern the preparation of financial statements largely apply only to the incorporated entities. This has given rise to accounting standards setting bodies and legal provisions that form the frameworks used when preparing the financial statements. The process of preparing the reports in accordance with the GAAPs and legal requirements presents advantages and disadvantages to the organizations and to other interested groups. The International Financial Reporting Standards are increasingly being adopted by many national accounting standards setting bodies leading the way to a single set of accounting standards all over the world. It is therefore worthwhile to look at the advantages and disadvantages of financial reporting to create an awareness of the complexities that corporations and accounting professionals contend with.

THE ADVANTAGES

A number of advantages of corporate financial reporting can be enumerated and perhaps among the most important is that organizations are able to compare their individual performance with others in the same industry or line of business. This is because the established principles, standards and regulations ensure that there is a benchmark to be followed in the preparation of financial reports. Recognition of income, expense, assets and liabilities is standardized by the existing framework and any deviation can be countered with disciplinary or legal action. Organizations strive to prepare their financial statements to closely match the set frameworks as much as possible. In some countries for example Kenya, this has been translated into an annual competition (the fire award) where companies performance in this area is assessed by professional bodies including the national accounting professionals body with the aim of awarding the company with the best prepared financial statements. This in turn promotes staff and professional development which is a desirable aspect in the growth and wealth creation of the corporate organizations.

Investors and owners of companies in jurisdictions where corporate financial reporting follows strong established and clear frameworks can make the appropriate investment decisions. Corporate reporting in this case enhances the development of understanding of the activities of the companies and at the same time keeps the companies themselves on their toes as the wider society is well-informed of the expected reporting standards. This also acts as an incentive to managers to perform at their best and to institute control measures that aid the organization to comply with the frameworks.

Requirements of corporate financial reporting lead to timely preparation of financial reports. This is desirable to the stakeholders who may be more interested in the organizations immediate past rather than wait for a long time before the outcome of their input is known. When financial reports are prepared and published within the stipulated time, it is possible for necessary actions to be taken to correct any anomalies that may have led to undesirable outcomes. In a more serious case where a material error happens to be discovered, it can be corrected and the necessary measures taken to avoid a repeat of such occurrences.

IFRS give room for flexibility as they are based on principles rather than rules. As principles are based on value, corporations can adopt the standards that best suit their circumstances as long as fair value is adequately reported. This also encourages professional development as accounting standards setting requires qualified academics who can develop the required standards after lengthy and rigorous discussions and considerations to come to a consensus.

Overall, corporate financial reporting acts as a control measure as management, owners, employees, customers, creditors and the government are dependent on the reports in their decision-making. For instance the government in taxation of companies relies at the outset on the financial reports prepared and examined by qualified public or certified professionals. Trends on the growth of the companies can also be quickly determined by comparing sets of reports for different periods.

THE DISADVANTAGES

Corporate financial reporting does not bring desirable results only. There are some undesirable outcomes that should be mitigated against. The consideration of cost guides many companies in their operation. In preparing corporate financial reports in accordance with laid down standards and rules, expertise is required and the company has to engage highly qualified professionals for this task. The fee payments to qualified professionals can be prohibiting especially to small companies controlled closely by their owner managers. Compared to larger companies the small entities do not have adequate resources to implement adoption of the standards or even to train or employ qualified staff. In many instances such small and medium enterprises (SMEs) are tempted to forgo compliance with certain aspects of the standards or rules leading to problems with regulatory bodies including the government.

Freedom to adopt standards that suit the particular circumstances of the company leads to manipulation of reports. Disclosure of important information is in jeopardy as there is no legal enforcement for implementing the standards. Even where the government imposes legal obligations on what financial reports are to be prepared, there are still loopholes that can arise especially when the accounting standards and the legal stipulations are not in conformity in some areas.

For multinational companies, there are challenges in preparing their consolidated financial reports especially where operations are in countries with different accounting standards and legal regimes. There are also other challenges in dealing with for instance exchange rates, interest rates and transfer pricing where treatment of such aspects may be considered differently in different countries. Taxation and existence or non-existence of dual taxation treaties also poses another challenge.

CONCLUSION

It can be concluded that corporate financial reporting is essential and the gains from following accounting standards based on principles far outweigh the disadvantages as freedom to prepare reports in whatever way organizations deem appropriate may lead to financial chaos.